Mar 22, 2024
In this episode, we had the opportunity to dive into the world of revenue operations with Toni Hohlbein, a seasoned professional and co-founder of Growblocks.
Toni highlights the evolution of RevOps from basic system management to a crucial element of strategic planning, focusing on the significance of understanding...
Mar 4, 2024
In this discussion, Mikkel and Brian explore the evolution of marketing operating models, emphasizing the shift from traditional teams to the complex landscape of today. They highlight the importance of a formalized operating model as a bridge between strategy and execution, enabling organizations to align...
Dec 4, 2023
I denne udgave af ”The CRO Podcast” handler det om B2B branding. Brian Andersen interviewer Nils Lindner Koch, som baseret på hans erfaring fra mere end 12 år med branding arbejde for både B2B og B2C virksomheder, deler 5 faldgrupper i B2B branding og hvordan du kan undgå dem.
Rigtig god fornøjelse.
Aug 31, 2023
I denne udgave af ”The CRO Podcast” deler vores værter, Brian og Mikkel, indsigt om organisering af marketingfunktionen i B2B virksomheder. Emnerne de udforsker omfatter:
Jun 29, 2023
I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om vertikalisering i B2B. De taler blandt andet om:
- Den underlæggende drivkraft for vertikalisering i B2B.
- Forskellige typer af vertikalisering (marketing, salg og produkt)
- Hvornår det giver mening og de hyppigste
faldgrupper.
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